IMTS2014If you are exhibiting at IMTS, now is a good time to create a IMTS 2014 page on your website. By creating a IMTS2014 page a year before the show takes place, is like camping over night for concert tickets. If you get inline the day tickets go on sale, you'll be competing with more people thus decreasing the chances of getting tickets. Google weighs the age of a website page (along with key words) as factors for its search engine results page. IMTS is over a year away but as the show grows closer Google searches will increase.
Create a page on your website (www.yourcompany.com/IMTS2014) and post content about what your are exhibiting at the show, demonstrations or special promotions. Be sure to add IMTS2014 to your title, meta, URL tags, branded and non branded key words. Depending on your competition, the search engines may index your site on the first page of the SERP resulting in free PR. Designing a IMTS 2014 web page long before the show begins, will keep you ahead of the competition.