A good website has more than a great looking, easy to navigate design. In order to rank well in the SERPs, a site must contain text that browsers are searching for and inbound links. Below are 3 ways to increase your website traffic.
1. Add Specific Title Tags: Title tags are probably the most important factors in achieving a high search engine ranking. The title tag shows up on top of your web browser. Title tags should be unique for each web page are a maximum of 70 characters long.
2. Add a Blog: Search engines love fresh new content and a blog is a great way to give it to them. Every web site should have a blog. A blog post typically consist of 250 words, a photo and a call to action. Write about subjects that your customers will find informative.
3. Build Inbound Links: It’s important to get high quality links coming into your website. You can build links into your website by subscribing to free and paid directories, posting answers and comments with your website link in forums or blogs. Submitting press releases to trade publications who in return post them to their site, and article submissions to directories like EZines and Squidoo are other ways to build inbound links. Link building is a ongoing and tedious process but well worth when your Google upgrades your page rank.
For more information fill out the form to the right or call me PJ Naughton at 847-532-0812.
While reading the monthly metal machining trade journals, I noticed that machine tool ads have a common trait. They’re too busy. Many machine tool ads try to pack 10 pounds of info. into a 5 pound bag. The ads look more like brochures. By saying so much they say so little.
Thanks to the Internet and our busy schedules, we all have some form of ADD and don’t have the patience to decipher an overloaded advertisement with mixed messages. These busy machine tool ads are cluttered, confusing and give the industry a bad image. A good advertisement is absorbed quickly and shouldn’t require too much thought. Goos ads say alot without saying too much and don’t feel to feel compelled to plug every square inch of advertising white space with text, product or social media images.
Ads that include QR codes take browsers to a smart phone configured website. This will make it easy to view than taking the browser to a standard size website. Machine tool advertisers should consider sending the reader to a video demonstration or a website landing page (via URL or QR tag) where they can read more about the product and request an online quote. Smart advertisers, will use print and ask readers to opt-into their text messaging marketing campaign.
As a Internet marketing consultant (with 20+ machine tool experience), I provide affordable marketing solutions for machine shops. For more information fill out the form to the right or call me PJ Naughton at 847-532-0812.
While attending my 14th IMTS show, I came across the following conclusions about IMTS 2012.
#1. The West Hall Exhibits Rocked When you entered the West Hall, there was a level of excitement. The exhibits were big, beautiful and entertaining. These cutting tool exhibits appealed to all the senses. I also found many of the West Hall exhibitors engaging, friendly and more than happy to let attendees take photos and videos within their exhibit.
#2. AMT Stands for Awesome Marketing Techniques AMT did a great job promoting the IMTS show. From the preshow rally car promotion, to the giant video screen, and the live Twitter feeds, it was a fun show to follow. I attend many tradehsows representing different industries and AMT is among the top marketing associations.
#3. Social Media Marketing Is In IMTS was a great opportunity for exhibitors to use social media networks like FaceBook, Twitter and YouTube to promote their exhibit. It's estimated that 6,000 Tweets using the #IMTS hashtag were posted during the show.
Did you ever wonder how Internet marketers push out so much social media? They're actually scheduling the content ahead of time using tools like Hootsuite. HootSuite is probably the most popular social media management tool that has with many options, settings and even has a phone app. You can monitor and schedule post to your networks including both Facebook personal profiles and business pages, Twitter, and LinkedIn.