FUSIONTECH MARKETING INC.

B2B Online Marketing Consulting

Call 847-532-0812
SlideShare  
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Slideshare is a free web tool that makes it possible to share PowerPoint, PDF and other files on the Internet. #1. Why use Slideshare? Salesmen can use them as online product presentations. No need to e-mail a large Power Point Presentation that your recipient may not be able to open. Since the files reside on the cloud, anyone with a web browser can view the files. The files are indexed by the search engines and within the SlideShare network.

What should I share? Power Points and literature are the most common types of files uploaded to SlideShare. If the viewer has a SlideShare account, they have the option to download the file unless the author restricts the download. A SlideShare subscription is required to do this.

View my "About Me" slideShare presentation below.

 

 

 
Machine Shop  
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Many U.S. machine shops do not participate in today's web2.0 marketing trends like search engine optimization, FaceBook, YouTube, blogging, link building and e-mail marketing. Some machine shops still don't have a web site which I think is a mortal marketing sin. I often wonder why are they are so reluctant to this Internet marketing change.

I think many don't understand it, some think it's a waste of time and others don't have the in-house people to manage it. After all, they are skilled machinist who spend their time on the shop floor machining precise parts on complex CNC machining equipment. Since many metal cutting machine shops are not web2.0 marketing savvy, this gives other machine shops a distinct marketing advantages over their competition. The more often a shop shows up for Google searches like metal stamping dies, injection molds, dove tail form tools or any other related search, the better chance they have of making a new sale and expanding their business.

As a Internet marketing consultant (with 20+ machine tool experience), I provide affordable marketing solutions for machine, mold and die shops. If you like to find out how you can better market your machining services online, contact PJ Naughton at 847-532-0812, e-mail me at This email address is being protected from spambots. You need JavaScript enabled to view it.

 
Forms  
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There are no on-page forms to request a quote, or pricing. Your website should be your #1 source for generating sales leads. However many websites contain no on-page product forms to request a quote, or pricing. On-page request forms should require a minimal amount information needed to contact the customer. If you advertise in trade journals, your call to action can direct readers to your website product section to fill out an on-page request form. QR tags can also guide readers to a specific product page. If your website is not generating sales leads, then it is being under-utilize.

 
LI Company Profile  
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Did you know you can add your company profile to LinkedIn? By adding your company profile to the LinkedIn network, you are extending your marketing reach to potential customers. Employees can also learn more about your company and the people who work there. Follow these steps to claim and build out your LinkedIn company profile .

1. sign into your LinkedIn account
2. in the search box, change people to companies & type in your company name
3. if your company is not listed, click on "Add a company profile"
4. add your company, your company e-mail address & check the box "I verify that I am the official representative of this company…"
5. LinkedIn will then send you a e-mail verification to claim your company listing

Once your listing is verified via e-mail, you can click on the Admin tools - edit and build out your company profile. You can also add your RSS blog, Twitter feed and info. about your company products or services.

 
Why Blog  
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What is a blog? A blog is part of a website with frequent commentaries about events, products or services. The blogger is a person who writes the blog. Blogs are short, consisting of around 250 words and normally includes a photo. Most blogs are interactive, allowing readers to leave comments and this interactivity makes a blog different from a static website. Blogs can be delivered to a subscriber's e-mail box or iGoogle page via a RSS feed. In the past, only magazine or newspaper editors could write about new products or services but with blogs anyone can now voice their opinions.

Why blog? Blogs are a good way to express your opinions, educate readers or promote yourself as an industry expert. They also add fresh new content to your website. Google loves new website content and will reward your website by indexing it more often resulting in improved search results. Blogs are indexed by search engines almost immediately after they are posted, unlike a new web page which can take up to 2 weeks to be indexed. WordPress and Blogger are the most common blog platforms and can be easily added to a website. Summary: If you plan on starting a blog, include content that will educate or enlighten your readers but don't make the mistake of turning your blog into a sales pitch.

Need Internet marketing help? As an Internet marketing consultant, I provide B to B Internet marketing solutions. I can provide marketing support or complement the skills of the marketing staff.

 
TitleTags  
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Not having descriptive title tags on your web pages is the most common mistake made by web designers. Title tags show on the top of your web browser. They are one of the most important factors in achieving a high search engine ranking for a particular word or phrase. Since not all web designers and marketing managers are search engine optimization (SEO) experts, they miss this vital Internet marketing opportunity.

Title tags should be unique for each web page and are a maximum of 70 characters long. Each title tag should describe what is on the web page. The ideal title tags are words web browsers would use to find your products or services. Place the most important keywords towards the front your title tag. If you are a local business, it's a good idea to add geo tags to your titles. Words in the title tag show up as a click-able link in the Google, Yahoo & Bing search engine results page (SERP). By changing them, you will probably see an increase in your website traffic as soon as the search engine indexes the page.

 

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ABOUT P. J.

Because of limited resources, it is difficult for these size companies to manage their marketing activities which have expanded with the popularity of websites, e-newsletters, social networks and search engine...

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Contact Info

FusionTech Marketing Inc.

P.J. Naughton

  • City: Park Ridge, IL
  • Cell: 847-532-0812
  • www.fusiontechmarketing.com

Location

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  • Where it's at

    Zite Hotel

    IT-Technology 0312 Peanut Street, London, United Kingdom

  • Where to stay

    Zite University

    IT-Technology 0312 Peanut Street, London, United Kingdom

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