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Website Fluff

When I write website content, I make every word count and have the readers in mind. Often I find many sites containing what I call website fluff. When I realize the fluff, I start to hear the sound of Charlie Brown's teacher would make..waaa..waaa..waaa. If the content that adds nothing to better explain what a product or service is about, then leave it out.

Web browsers who are searching for products or services want to quickly find the answers to their questions or needs. Often an inexperience marketing manager or content writer feels compelled to fill space with anything. I agree that thin content is not good but neither is the fluff. Sometimes website pages contain sales pitchy content or corporate jargon.Content writers do this because of their inexperience or because they think this is what the boss or owner will like. Content writers need to have a clear understanding of the browser's needs, challenges and pain points. It's most important to write for the browsers who buy your product or service. With more browsers on the go and viewing websites from smart phones, it makes it even more important to put your content under a microscope and make every word count.

Looking for consulting help on your website content then fill out the form to the right or call me PJ Naughton at 847-532-0812.

Read 1789 times Last modified on Sunday, 29 March 2015 19:16

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Because of limited resources, it is difficult for these size companies to manage their marketing activities which have expanded with the popularity of websites, e-newsletters, social networks and search engine...

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Contact Info

FusionTech Marketing Inc.

P.J. Naughton

  • City: Park Ridge, IL
  • Cell: 847-532-0812
  • www.fusiontechmarketing.com


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  • Where it's at

    Zite Hotel

    IT-Technology 0312 Peanut Street, London, United Kingdom

  • Where to stay

    Zite University

    IT-Technology 0312 Peanut Street, London, United Kingdom

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