Web browsers who are searching for products or services want to quickly find the answers to their questions or needs. Often an inexperience marketing manager or content writer feels compelled to fill space with anything. I agree that thin content is not good but neither is the fluff. Sometimes website pages contain sales pitchy content or corporate jargon.Content writers do this because of their inexperience or because they think this is what the boss or owner will like. Content writers need to have a clear understanding of the browser's needs, challenges and pain points. It's most important to write for the browsers who buy your product or service. With more browsers on the go and viewing websites from smart phones, it makes it even more important to put your content under a microscope and make every word count.
Looking for consulting help on your website content then fill out the form to the right or call me PJ Naughton at 847-532-0812.