What is a blog? A blog is part of a website with frequent commentaries about events, products or services. The blogger is a person who writes the blog. Blogs are short, consisting of around 250 words and normally includes a photo. Most blogs are interactive, allowing readers to leave comments and this interactivity makes a blog different from a static website. Blogs can be delivered to a subscriber's e-mail box or iGoogle page via a RSS feed. In the past, only magazine or newspaper editors could write about new products or services but with blogs anyone can now voice their opinions.
Why blog? Blogs are a good way to express your opinions, educate readers or promote yourself as an industry expert. They also add fresh new content to your website. Google loves new website content and will reward your website by indexing it more often resulting in improved search results. Blogs are indexed by search engines almost immediately after they are posted, unlike a new web page which can take up to 2 weeks to be indexed. WordPress and Blogger are the most common blog platforms and can be easily added to a website. Summary: If you plan on starting a blog, include content that will educate or enlighten your readers but don't make the mistake of turning your blog into a sales pitch.
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