Not having descriptive title tags on your web pages is the most common mistake made by web designers. Title tags show on the top of your web browser. They are one of the most important factors in achieving a high search engine ranking for a particular word or phrase. Since not all web designers and marketing managers are search engine optimization (SEO) experts, they miss this vital Internet marketing opportunity.
Title tags should be unique for each web page and are a maximum of 70 characters long. Each title tag should describe what is on the web page. The ideal title tags are words web browsers would use to find your products or services. Place the most important keywords towards the front your title tag. If you are a local business, it's a good idea to add geo tags to your titles. Words in the title tag show up as a click-able link in the Google, Yahoo & Bing search engine results page (SERP). By changing them, you will probably see an increase in your website traffic as soon as the search engine indexes the page.